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Jewellers and gold retailers in Dubai are continuing to enjoy robust sales. If attractive offers during the Dubai Shopping Festival lured customers last month, then the romantic season has taken it forward. With Valentine's Day just around the corner, jewellers in Dubai have updated their collections to meet varied needs of the cross-section of residents.
From special Valentine's pendants and rings to necklaces and bracelets all set with diamonds and precious stones in yellow as well as white gold, lovers are, indeed, spoilt for choice this season.
'Emirates24|7' spoke to numerous jewellers in Dubai and discovered that if there is a difference in the collections they exhibit, then increased sales is the common factor amid them.
Leading jewellery chains such as Damas, Pure Gold, Joy Alukkas, Malabar Gold, Sky Jewellery and a scores of others are cashing in on the forthcoming Valentine's Day.
Among the popular pieces is a special edition of diamond pendants that are pink in colour weighing 18 to 21 carat and held with yellow and white chains. The price starts at Dh600 and goes up to thousands of dirhams depending on the quality of the rock in use.
Source: Emirates 24/7